Marketing Officer

Our client is seeking a dynamic and creative Marketing Officer to drive our brand presence and enhance engagement with our existing and potential customers. We are looking for a marketing professional who can lead innovative campaigns, manage social media presence, and create engaging content.

Responsibilities:

1. Develop and Execute Marketing Campaigns:
   Plan and implement targeted marketing strategies to promote the products/services/events.
2. Manage Social Media Platforms:
   Oversee all social media accounts (Instagram, Facebook, etc.), posting regular, engaging content that aligns with the brand. Respond to comments and inquiries in a timely manner to foster community engagement.
3. Monitor Performance & Reporting:
   Track social media performance using analytics tools, preparing detailed reports on campaign outcomes and suggesting improvements based on data.
4. Partnership Proposals:
   Identify and propose potential partnerships with local businesses, influencers, and related brands to grow the audience.
5. Content Creation & Graphic Design:
   Use graphic design tools (e.g., Canva, Adobe Suite) to create eye-catching visuals for social media, promotional materials, newsletters, and posters.
6. Handle Promotional Materials:
   Oversee the creation, ordering, and distribution of promotional materials, such as flyers, banners, brochures, for gym events or promotions.
7. Email Marketing:
   Manage email marketing campaigns to keep existing and potential members informed about new services, offers, and promotions.
8. Event Coordination Support:
   Assist in organizing and promoting events, and special challenges to boost participation.

Requirements:

• Experience: Minimum of 3 years of experience in marketing.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Strong knowledge of social media platforms and analytics tools.
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite).
• Excellent written and verbal communication skills.
• Creative thinker with a results-driven approach.
• Ability to work independently and collaborate with cross-functional teams.