Digital Marketing Specialist

We are looking for a highly motivated and creative individual to manage and execute digital marketing efforts. The role involves developing and implementing online strategies to enhance brand awareness, drive traffic, and generate leads.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across various channels, including social media, search engines, and email.

• Optimize website content for search engine rankings and manage pay-per-click campaigns to ensure a high return on investment.

• Create engaging content in collaboration with designers and writers to support marketing efforts.

• Develop and manage social media content, engaging with followers and growing the audience.

• Design and execute email campaigns, analyzing performance metrics to improve effectiveness.

• Use data analytics tools to track and report on campaign performance, providing insights for improvement.

• Collaborate with internal teams and external vendors to ensure cohesive marketing strategies.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.

• At least 2–3 years of experience in digital marketing or a related field.

• Proficiency in Google Analytics, Google Ads, and social media management tools.

• Familiarity with SEO and SEM techniques and tools.

• Strong analytical skills and the ability to translate data into actionable insights.

• Excellent communication and organizational skills.

• A creative mindset with attention to detail and the ability to manage multiple projects.